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Contemporary XO Cognac

Cognac has long been the most traditional of spirits and so has its packaging.  It is the white spirits, such as gin and vodka, which have embraced more contemporary marketing through their advertisements, bottle shapes and labelling.  That is, until now.   Returning to their Norwegian roots, Braastad recently commissioned Snøhetta and Magne Furuholmen to design a new bottle and label for their latest cognac presentation.  Named simply Contemporary XO the sleek lines of the bottle and funky lettering epitomise minimalist Scandinavian style.  So will this original style appeal to the traditional cognac lover?  Only time will tell but one thing is for sure – the contents will not be as original.  Most XOs these days are a blend of many different cognacs that only have to be 6 years old.

We prefer to use more traditional bottle shapes such as ‘Exception’ and ‘Helios’ for our single estate cognacs.