Why Is Cognac So Popular In China?

While Baijiu is the undisputed national spirit of China, cognac is the drink of choice for the country’s elite imbiber.  This tradition started about 200 years ago when Shanghai became a treaty port and some of the first companies to take advantage, were cognac producers.  In traditional China, drinking, eating, and socialising are all closely tied together and the tendency is for cognac to be consumed neat and in large quantities. There is frequent toasting during which everyone participating is expected to empty their glass or else they will lose face.  Cognac isn’t served in snifters, but in small shot… Read more