One of the most highly regarded names in the cognac industry, Max Cointreau, died on 19 October at his home in Gensac la Pallue, near Cognac aged 94. Max was joint managing director of Frapin, in the heart of Grande Champagne, having started his career in 1942 presiding over the Domaine Château de Fontpinot.
In the early days, his firm worked closely with Remy Martin supplying many of their wines and eaux de vie. However, in the 1950s he refused to marry the elder daughter of Andre Renaud, of Remy Martin, choosing instead to marry her younger sister. This created a major disagreement and Remy therefter refused to buy their brandies from Frapin. Max lost control of Remy and Cointreau but managed to retain the prestigious Château Fontpinot. He subsequently resurrected the family Frapin brand and in due course, the historic brand of Gosset Champagne too.
Max served as President of the National Union of Liquor Manufacturers, President of the Social Commission of the National Council of Wine and Spirit for eight years and was appointed a Foreign Trade Advisor of France. He was also the Mayor of Gensac la Palue from 1969 to 2001 and awarded with the Chevalier de la Légion d’Honneur, the highest decoration in France.
Frapin has, in past years, produced some wonderful cognacs and memorable vintages; they are regarded highly in the industry with their fine Grande Champagne cognacs. Max Cointreau will be remembered as one of the patriarchs of the cognac industry.