Tag: cognac image

Various spirits have enjoyed a revamping of their image in recent years as cocktail culture continues to evolve, but what about cognac? It still tends to conjure up one of two images. The first is of an older gentleman in a suit, sitting in an overstuffed leather chair next to the fire with a large snifter. The second involves a whole lot of bling and rap music, thanks to the various rappers who have claimed cognac as their signature beverage. But what about influencing those outside of these two somewhat polarised groups? Even cocktail consultant Jordan Watson does not believe… Read more