HC Trade Training

David on Technical Topics – Hermitage, A Fine Brand of Cognac

The other day we were discussing our corporate logo and I was wondering how many people have actually looked at it and studied its design?  The use of company logos by many organisations is really to distinguish themselves from other similar names or businesses.  In our case we have set out to achieve rather more than this as our logo represents a guarantee of quality. To understand this better we need to look at what each element of the logo represents. The Hermitage Cognacs logo is based on some of the important features of the cognac industry.  In the middle… Read more