Tag: fine cognac

A recent article in Trend Hunter explains how Larsen Cognac is challenging the traditional image of cognac with its new campaign. Cognac has traditionally been viewed as a niche product associated with older, affluent individuals. However, in recent years, cognac brands have worked hard to appeal to younger audiences by introducing innovative packaging and partnerships with popular culture and fashion icons.  Their aim is to break down the perception that cognac is only for the elite and make it more accessible to a wider range of consumers. Larsen Cognac is now following that trend by creating a campaign to reinvigorate their brand.  Their… Read more

Paul Beau is a name synonymous with exceptional quality in cognac circles.  The company dates back to the end of the 1800s, when Samuel Beau began to work the vineyards surrounding his Segonzac estate in Grande Champagne.  When he died in 1914, the cognac house passed to his son, Paul, who together with his wife, grew the estate to over 100 hectares in size. They also modernized the buildings and distillery, whilst keeping the traditional alembic stills to ensure the quality of their produce.  In 1977 they decided to sell directly under their own label – and the Paul Beau brand name… Read more

The Spirits Business has once again been looking at the astronomical prices of aged whisky compared to cognac and their research tells them that the Collectors market is looking further afield.  Jonny Fowle of Sotheby’s commented “… it does seem like there is room for vintage, aged spirits like Cognac to find favour with people who are maybe unhappy with the price of Scotch whisky.” “Interest in Cognac is definitely growing,” says Isabel Graham-Yooll, auction director at Whisky.Auction. “In the secondary market and the auction market, people are becoming more educated.” In the Ultra-Premium Segment, there is much innovation being carried out… Read more

The Bureau National Interprofessionnel du Cognac (BNIC) is the organisation whose role is to promote, protect and develop the Cognac Geographic Indication and its culture.  In September their technical arm, Station Viticole, reported that one of their research programmes had seen new varieties of vines, resistant to mildew and powdery mildew, harvested in the region.  Six experimental plots are the result of 20 years of collective research work in partnership with the French National Research Institute for Agriculture, Food and the Environment (INRAE), the French Institute of Vine and Wine (IFV), and the main producers in the cognac industry.  The… Read more