Tag: good cognac

A recent article in Trend Hunter explains how Larsen Cognac is challenging the traditional image of cognac with its new campaign. Cognac has traditionally been viewed as a niche product associated with older, affluent individuals. However, in recent years, cognac brands have worked hard to appeal to younger audiences by introducing innovative packaging and partnerships with popular culture and fashion icons.  Their aim is to break down the perception that cognac is only for the elite and make it more accessible to a wider range of consumers. Larsen Cognac is now following that trend by creating a campaign to reinvigorate their brand.  Their… Read more

National Cognac Day on June 4th invites you to enjoy one of the finest alcoholic drinks available. Cognac, which originates from a town of the same name in France, is a type of brandy enjoyed because of its distilled and fine taste.  Cognac begins as a white wine that has been produced in one of six designated growing regions.  This definition explains the axiom ‘ all cognac is brandy but not all brandy is cognac’.  Ironically, the white wine from which cognac starts, is considered by most wine connoisseurs to be entirely undrinkable.  But once it has been distilled in an alembic still and… Read more

If you’re looking for Christmas Suggestions you will have found two recommendations for Hermitage Cognacs in the press last week.  Olly Smith, well known wines and spirits journalist and television presenter featured our Hermitage 20 Year Old Grande Champagne Cognac in the Mail on Sunday magazine last weekend.  “Imagine a giant pineapple given a toffee-apple dip and you get this ultimate festive spirit, hugely divergent in its range of flavours” he said. Richard Woodard, writing in Decanter, also featured Hermitage in his ‘Best Cognacs for Christmas 2021‘.  In describing our award-winning Hermitage 50 Year Old Grande Champagne Cognac he wrote: “It’s… Read more

The Spirits Business has once again been looking at the astronomical prices of aged whisky compared to cognac and their research tells them that the Collectors market is looking further afield.  Jonny Fowle of Sotheby’s commented “… it does seem like there is room for vintage, aged spirits like Cognac to find favour with people who are maybe unhappy with the price of Scotch whisky.” “Interest in Cognac is definitely growing,” says Isabel Graham-Yooll, auction director at Whisky.Auction. “In the secondary market and the auction market, people are becoming more educated.” In the Ultra-Premium Segment, there is much innovation being carried out… Read more

The results are out and we are delighted to report the results for Hermitage Cognacs in the recent International Wines & Spirits Competition (IWSC 2020). A GOLD OUTSTANDING medal winner was described as “An outstanding spirit with a naturally exceptional balance, complexity and power. An example that immediately sets itself apart from others in the category.”  This was awarded to: Hermitage 1920 Grande Champagne Cognac “Outstanding in complexity and structure with an enigmatic palate composed on an abundance of intricate layers of texture.” Judges’ comments. Hermitage 1960 Grande Champagne Cognac “Exceedingly complex and broad in its depth of aromas and flavours.”… Read more

Brandy has long been used for medicinal purposes, both internally and externally. We read that it was often used in Nelson’s Navy as an antiseptic, sometimes as an anaesthetic and even before then, as a digestif to sooth the effects of eating too much or too rich food. A ‘digestif’, taken after a meal to aid digestion, is widely regarded as a means of reducing discomfort. Indeed, good cognac, if consumed in moderation has many health benefits.  Cognac contains antioxidants which can lower cholesterol levels in the blood, thus helping to keep the heart healthy.  According to Lybrate, the online… Read more