Larsen Cognac Challenges The Stereotype

A recent article in Trend Hunter explains how Larsen Cognac is challenging the traditional image of cognac with its new campaign. Cognac has traditionally been viewed as a niche product associated with older, affluent individuals. However, in recent years, cognac brandsRead more

Ageing Larsen Cognac At Sea

Another company seeking to recreate a cognac from a past era (see The Bottle Story) is Larsen.  A barrel of their 40 year old Cognac has been transported to a 20-metre-high sea fort, at the mouth of the River Charentes,Read more