Tag: Larsen Cognac

A recent article in Trend Hunter explains how Larsen Cognac is challenging the traditional image of cognac with its new campaign. Cognac has traditionally been viewed as a niche product associated with older, affluent individuals. However, in recent years, cognac brands have worked hard to appeal to younger audiences by introducing innovative packaging and partnerships with popular culture and fashion icons.  Their aim is to break down the perception that cognac is only for the elite and make it more accessible to a wider range of consumers. Larsen Cognac is now following that trend by creating a campaign to reinvigorate their brand.  Their… Read more

Another company seeking to recreate a cognac from a past era (see The Bottle Story) is Larsen.  A barrel of their 40 year old Cognac has been transported to a 20-metre-high sea fort, at the mouth of the River Charentes, where it will remain for several months. The aim is to replicate the ageing conditions that Cognac would have undergone hundreds of years ago and see how maritime weather affects the finished product.   Larsen’s Cellar Master said: “Traditionally, in the 18th and 19th centuries, shallow boats were loaded with barrels of Cognac before crossing oceans to markets all over the… Read more