Tag: Rapper

Why is it that cognac attracts so many rappers to promote its cause?  Maybe they are attracted to the meticulous craft it embodies or the respect it commands in the spirits world?  Courvoisier recently launched a new campaign starring American rapper A$AP Rocky.  Called ‘Honour Your Code’ it embodies the brand’s values of ‘dedication, vision and respect for tradition’.  “I think your code is equivalent to your standards and your morals. It’s whatever you believe in and you should always stand by it.” said A$AP Rocky.  It was a similar view that drew Jay-Z to Château de Cognac 6 years ago.  His… Read more