Tag: spirits education

“I am delighted to see that more and more businesses are recognising that education and well-trained staff are the foundations to better customer service and stronger profits,” says the CEO, Wine & Spirit Education Trust (WSET).  The WSTA concur stating that “consumers are increasingly favouring more premium brands”. We have always maintained that spirits education is key to the sale of our luxury brandies.  There is a specific Trade Training page on our website and regular newsletters and Blogs ensure up to date industry news is frequently publicised. Those wishing to go one step further will be interested in the… Read more