Tag: The Cognac Process

The Cognac Process – Part 14. Modern Times
By the mid-20th century the ‘big two’ cognac houses had become the ‘big four’ with Courvoisier and Remy Martin selling substantial quantities to both the Asian and American markets. Demand from major cities such as Detroit and Cleveland really helped to boost sales. Remy focused their appeal on cognacs made in the Champagnes but across the board, the growers were not ready for the inevitable surge in demand. Vast new vineyards were planted and as viticulture techniques continued to improve, production levels increased dramatically. Even so, keeping up with the large volume demand from the big houses was challenging for… Read more

The Cognac Process – Part 13. Post War Prosperity
The end of World War II ushered in nearly 30 years of increasing cognac prosperity. The body that was formed to monitor the quality and movement of cognac was known as the Bureau National Interprofessionel du Cognac (BNIC). It managed to greatly improve the relationship between growers and merchants and was, in turn, lubricated by their prosperity. The biggest changes came in the structure of the major firms. In 1947 Martell and Hennessy did not renew their partnership agreement. Martell remained independent and Hennessy merged with the Champagne firm, Moet & Chandon. In 1971 these ‘Big Two’ houses became the… Read more