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The Charente Scene – Winter 2017

Christmas is always a time in The Charente when the end of year figures are important, both financially and commercially, to assess the sales and market growth. In a way, the Christmas lights and festivities in the town mean more to its main industry, cognac, than they do to its people since the holiday period is only for two days and very few people take extended holidays. However, cognac is by far the biggest industry in the town and the prosperity of the people depends very much on the success of the industry.

Over 90% of all cognac produced is exported to other countries. It is estimated that value gains over this last year will be 2.3% higher and volume gains 3.6% higher. Remy Martin and Martell were the biggest winners in the market with sales growth over the previous year of 15.15% and 13.99% respectively. The biggest loser was Courvoisier who posted a 3.7% decline in growth. Christmas celebrations this year should have been relatively joyous in the town as it prepares to take on the whisky and white spirits market.