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Martell Aim to Be Different

cask finishPreviously we reported that Martell had introduced their first non-chill filtered cognac. Since then they have also released an ‘Intense Heat Cask Finish’. Adding a finish to cognac is new territory for the industry as the production process is heavily regulated by the Bureau National Interprofessionnel du Cognac (BNIC). Martell, however, have produced their ‘finish’ within current rules. Their ‘Intense Heat Cask Finish’ refers to the intense burning of the oak barrels used for ageing. The result is a cognac with intensely woody tones. Toasting the oak barrels to varying degrees has always been an accepted part of cognac production so this ‘Intense Heat Cask Finish’ should be allowable. In the spirits industry, the phrase ‘Adding a Finish’ usually applies to the use of other used barrels e.g. ones previously containing sherry – we wait to hear the BNIC view on that!

Another first for Martell is the launch of their single estate cognac – something that we have always championed. It is from Domaine de Charbonnière in the Borderies cru and available only at Hong Kong International Airport. Sadly it is neither a vintage nor does it have an age statement so whilst it may be single domain, it remains a blend of unknown age.

Our own single estate cognac from the Borderies cru is a vintage from 1914 :