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Championing Small Cognac Producers

Small Cognac ProducersThe whole cognac industry began with the little guy, tending his vines and creating outstanding eau-de-vie. Today these small cognac producers, often family run houses, struggle to remain in business, such is the competition they face from the ‘Big 4’.  These 4 companies are now so large that each has a brand ambassador, presumably to reflect their core values.  Interestingly, Hennessy, Courvoisier and Remy Martin have all chosen a trendy rap star, clearly trying to appeal to the younger market.  Martell, on the other hand, has gone for a more stylish, feminine image by choosing Diane Kruger.  But what about the smaller cognac producers who use their generations of knowledge to produce the very best, single estate, vintage cognacs – who should they choose?  Surely it must be royalty – rare, elegantly presented and steeped in history.  Or do you have a better idea?