Tag: small cognac producers

The whole cognac industry began with the little guy, tending his vines and creating outstanding eau-de-vie. Today these small cognac producers, often family run houses, struggle to remain in business, such is the competition they face from the ‘Big 4’.  These 4 companies are now so large that each has a brand ambassador, presumably to reflect their core values.  Interestingly, Hennessy, Courvoisier and Remy Martin have all chosen a trendy rap star, clearly trying to appeal to the younger market.  Martell, on the other hand, has gone for a more stylish, feminine image by choosing Diane Kruger.  But what about… Read more