Category: News
New Cognacs In Stock
New cognacs have been arriving in our stores over the past few months. The latest addition to our Hermitage Cognacs range is an exceptional vintage 1956. Beautifully balanced with a long finish this is certainly a cognac to savour and for those wanting just a taster, it is also available in 20Cl bottles. We recently supplied our Hermitage 1975 Cognac in magnums for a very special order. Looking mighty impressive, they tasted even better. One of our most successful vintages, the 1975 is coming to an end so if you need to replenish your stocks then please do so right… Read more

Cognac Sales Grow in US and China
On Trade spirit sales are outperforming beer and wine in the US, according to Nielson. The steady growth was driven by cognac, Irish whiskey, tequila and single malt scotch. Cognac sales led the way with an impressive 31.1% in volume growth and 36.8% in value being reported during the last quarter. Clearly cognac’s popularity in the US continues to burgeon. China has also recently posted positive figures. Spirits imports registered growth in November 2016 representing a 41.8% volume increase and a 77.9% value increase compared with November 2015. Brandy was credited with being the driving force behind the upturn –… Read more

The Charente Scene – Winter 2017
Christmas is always a time in The Charente when the end of year figures are important, both financially and commercially, to assess the sales and market growth. In a way, the Christmas lights and festivities in the town mean more to its main industry, cognac, than they do to its people since the holiday period is only for two days and very few people take extended holidays. However, cognac is by far the biggest industry in the town and the prosperity of the people depends very much on the success of the industry. Over 90% of all cognac produced is exported to… Read more
Why Chill Filter Cognac?
Pernod Ricard has launched the first Martell non-chill filtered cognac. Chill filtering is a process routinely employed by the larger cognac houses. It is a means of clarifying the appearance of the drink as it forces the spirit and water to mix more quickly and effectively. (The effect of mixing spirit with water can be seen when water is added to whisky as it often becomes cloudy). Young, mass-produced cognacs need to be reduced with water quickly to prepare them for market so chill-filtering is a useful tool – although it is only effective on spirits with an abv of… Read more
Drinking Cognac at Christmas
There seems little doubt that alcohol can, in moderation, be good for you. It has been said that drinking cognac provides a greater benefit than other alcohol and scientists tell us that it increases antioxidant levels. These are beneficial substances that keep harmful free radicals from damaging our cells. According to a study published in “Cardiovascular Ultrasound” in 2008, this sort of damage can increase the risk of clogged arteries, heart disease, cancer and vision loss. Drinking alcohol may also help limit the risk of Type 2 Diabetes but beware, excessive consumption can increase the risk of cancer, heart disease and… Read more
Armagnac’s Back In Fashion in The Americas?
Armagnac has never been as popular as cognac, or as expensive, but that may be set to change, particularly in The Americas. Quebec’s liquor board, SAQ, reports a 7.5% growth in armagnac sales so far this year compared to 3% growth in cognac. First produced in the 16th century, armagnac was the original French distilled spirit. Not as polished as cognac, armagnac is only distilled once, but it is low-key and laid back and has a really complex, full-grape flavour. This rusticity and small-scale production give it true authenticity which is helping to increase its appeal. An expected shortage of… Read more

The Bottle Story – What’s in a Cognac Label?
We are used to seeing unusual designs of cognac bottles and carafes to catch the eye (many of which have been featured here in The Bottle Story) but recently some big producers have taken to using a bespoke cognac label, designed by a well-known artist, to make their products stand out on the shelves. Hennessy, in particular, must feel that their products are in need of a boost and American tattoo artist Scott Campbell has created the latest artwork. Its purpose, presumably, is to attract younger customers who, in the last 10 years, have embraced the tattoo culture and made… Read more
Cognac Must Ditch Generic Branding
Recent figures released by the BNIC appear to give nothing but good news for the cognac industry. Record shipments in 2015 saw an increase of 8.5% by volume and 21.3% by value. However, over half of total cognac sales were of the youngest VS variety and volumes of older cognac sales fell. Some of this was undoubtedly due to the ’China Effect’ but there are other factors too. Strict rules on the production of cognac can restrict product development. Regulations do protect traditions but they can also reduce competitiveness. VS and VSOP cognacs often find themselves vying for shelf space… Read more
The Charente Scene – Autumn 2016
Major Houses Require More Vines in The Charente Hennessy, with sales to America alone of 4 million cases of mainly VS and VSOP a year, have successfully pressed the Bureau National Interprofessionnel du Cognac (BNIC) for an increase of 1% in new vine plantings. This increase is the biggest ever approved by the Bureau and represents an increase of around 800 hectares. The vines are to be planted next spring and will be ready for their first harvest in three years’ time. With yields of around 9.5 hectolitres per hectare (hl/ha) it means that growers will be able to produce… Read more
Scent Inspired by Cognac Aroma
Last month we wrote about how cognac, with its many aromas and flavours, can certainly appeal to women as the same scents are often found in beauty products. Clearly, we were not alone with this theory; well known television star Sarah-Jessica Parker seems to agree. She has just released her latest perfume, Stash, after 10 years in the making and happily confesses that it was influenced by cognac and leather amongst other things. An interesting choice but once again highlighting how important cognac aroma is and how it transcends the genders. Describing the feel she was trying to recreate, SJP… Read more