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Cognac sales exceed €2 billion in the last twelve months

Sales of cognac have risen 21 per cent in value to record levels. Sales figures to the end of July 2011 show that more than €2 billion worth of cognac has been sold in the previous 12 months.  This is mainly due to the huge rise in worldwide exports.

Volume wise the increase is 11.5 per cent and stands at 161.5 million bottles. This means that in terms of value, cognac sales are at the highest point since appellation records began, and in terms of volume have almost reached the record breaking year to October 2007. The BNIC has, of course, welcomed these figures which show how dynamic the area’s export is.  However, they urge everyone to remain cautious as financial uncertainty in the USA and Europe continues to rock the world.

These record breaking cognac sales figures have been obtained in a time that is very favourable to the product – but the continuing worldwide instability means it is difficult to predict the future. With Chinese, Russian and American sales volumes all increasing, it doesn’t look as if sales will fall any time soon!

 

 

The Good & Great Cognac Houses – UNICOOP

No history of the great and good would be complete without mentioning Unicoop, the Charente farmers co-operative for the wines and eaux de vie sold to so many negoçiants.

“Good and great” are words not often associated with this vast building alongside the main road between Cognac and Jarnac. The building is recognisable by the name of its main brand, Cognac Prince Hubert de Polinac. But strangely enough the cognac brand it is best known for is Henri Mounier, a once famous cognac brand name taken over by the co-operative.

The co-operative’s history is short and to say the least turbulent, selling eaux de vie to many of the big houses, particularly Remy Martin. It was probably their association with these big houses that brought them to their knees in 1999, and where then rescued in 2000 with a FF250 million loan by the French government and Credit Agricole, the French bank. The firm has operated for not a lot longer than the past thirty years and once again it appears to be in trouble financially, with talk of joining with another large negoçiant in Cognac

As well as Mounier, the firm owns a lot of other names including Paul Bocuse, La Fayette, Mallet and their biggest acquisition, the firm of Calvet in Bordeaux, They bought the well known Hardy cognacs when they also filed for insolvency. Their saviour in the early 2000’s was a large bottling contract with Grey Goose, the well known vodka house whose sign dominates all the cognac signs on the side of their building.

Who knows, perhaps another saviour will turn up? How about a white swan!

110 Hectares of Fins Bois sold to Russian Vodka Producer from St Petersburg

It seems that the Russians are moving into Cognac as several growers and cognac houses have sold out to Russian interests.

The latest to do so is Jacky Chat, whose 110 hectares of vines are divided into 18 plots over the communes of Beauvais sur Matha and Veraize et Migron. M. Chat sells all his eau de vie to Hennessy so does not have any under his own label. He started his business in 1963 with just 6 hectares and has gradually built it up from there. M. Chats let it be known a few months ago that he was selling his estate, but the Cognaçais (La Cagouillards – Snails), failed to take advantage of the opportunity.

The new Russian owner has asked M. Chat to remain with the company for a few years so that they can continue to sell their wines to Hennessy, who have bought from the estate in past years. This is the sixth company in this area to have fallen to the Russians, and includes such names as the Domaine Jennsen a Bonneuil, Domaine Broix a Touzan and A de Fussigny. The area is close to the old estate in Bonneville belonging to the Comtesse de La Bourdeliere and from where the famous old Massougnes were made. A number of other houses are also now owned by Russians including Croizet Cognac!

 

The Good & Great Cognac Houses – Tiffon

Tiffon is now owned by the ubiquitous Braastad family whose name has been synonymous with a number of cognac houses including Delamain, Bisquit, Courvoisier.

In the start of the twentieth century Sverre Braastard moved from Gjovik in Norway to Cognac and joined the firm of Alexandre Biscuit. Biscuit was established nearly a hundred years earlier and was already well known as a prominent Grande Champagne producer. Whilst working for Bisquit Sverre met Edith Rousseau (the granddaughter of Médéric, who founded the House of Tiffon) ad they were married in 1919. The Tiffon firm developed under their leadership and by the 1940’s they had acquired the rather grand Chateau de Triac, a lavish building with castle keeps on either side of the entrance and with vineyards in both Grande Champagne and Fins Bois regions.

The firm has developed and now has a sizeable international market with sales in North America, Germany and the Scandinavian countries. Their cellars are in Jarnac on the southern bank of the Charente River which provides a good level of dampness and humidity for maturing their cognacs. The firm is still a private company and produces a range of blended cognacs that include the use of sugar syrup and caramel. One of the oldest cognacs is the Reserve de La Famille, which is said to be between forty and sixty years old. But others such as the VS, VSOP and XO blends are only slightly more than the required minimum ages, and they like other  houses have suffered from the shortage of eaux de vie.

The Brandy Bottle – Hermitage 1999 Grande Champagne

It is always difficult to highlight one of our own cognacs, but we believe rightly that all cognacs are reviewed under an equal status, no matter whose label is on the bottle. The 1999 was introduced initially as a first young vintage, but in 2009 it was decided that we needed to sell a 2000 as a more attractive vintage for 2010. We currently have about 600 bottles remaining, but at present the current saleable stock of the 2000 vintage is now less than 200 bottles after a Russian order has absorbed 150 of them! A new 2000 will be available in about a year’s time.

The 1999 has all the characteristics of the 2000 but is very marginally sweeter. The coffee and mocha qualities are all there and its balance is quite extraordinary for such a young cognac and to prove it, it won a gold medal in the Cognac Masters – another great cognac! Our score 8/10

 

Remy Cointreau Asian Sales Increase

Remy Cointreau’s revenue for the year ended 31 March 2011 grew 12%, driven by demand for Cognac in Asia and their travel retail business. It appears that cognac sales have risen 20% to €486 million throughout all their sales regions, but Asia have shown the largest growth, most notably in China where the market is buying everything it can get its hands on. China is currently the fastest growing sector of the cognac industry. Remy’s other brands did not do so well, with Metaxa sales declining and Mount Gay rum staying flat.

It appears that the Chinese are moving forward at an amazing rate with their willingness to buy cognacs. Their insatiable demand for luxury spirits is causing a big problem with producers, who are struggling to keep the older stocks in their cellars for maturation, as legal requirements do not protect cognacs after six and a half years of age.

Remy are not alone in their quest to sell to the Chinese markets, Hennessy lead the field as the biggest cognac supplier in China and the Far East, with Martell and Courvoisier following on behind. Only America has greater volume sales, but the highest value markets are dominated by the Chinese.

 

Recent Find of Rare Cognacs

Visiting France again last week to locate more vintage cognacs, we were delighted to have found a number of exceptionally fine brandies. Top of our list is a seventy year old cognac from the region around Juillac la Coq. There is not a large quantity, some sixty litres in all, but it is exceptionally rare and we expect to be able to obtain at least half of it, which we are hoping to be sold as a special presentation.

We have also identified a fabulous 2002 vintage with an aroma and flavour of clover honey. This cognac is at over 60% and will have to be brought down, but we still feel that despite having to wait over a year for it to come down to around 50% alc it is worth waiting for. Indeed we will probably have to bring it down more to around 45-47% for it to be at its best.

Another cognac which requires some modest dilution is a very rare 1914 Borderies Cognac – this has a wonderful old toffee and roast walnut aroma and taste, it should be ready in about three months for drinking and will be a winner. We have one bonbonne of it at present but there are two more, so here’s hoping!

We have recently sold our last bottle of 1900 and were also pleased to obtain a further bonbonne from around Cognac. It is at 44.3% but we feel that this is about the right strength for the brandy and is available now.

The Good & Great Cognac Houses – Prunier

The Prunier family has been shipping cognacs since 1700.  The first member of the Prunier family to start the business was Jean Prunier (1665 – 1732). He was a freeman of the port of La Rochelle, which was the main shipping port for goods on the western coast of France. Jean Prunier was a renowned cognac expert, and living in La Rochelle he had the foresight to watch shippers at the port and was able to create connections with traders (or correspondents as they were called in other countries) and was able to sell their wines and brandies.

The family remained in La Rochelle and Jean was succeeded by his son Gabriel Prunier (1711–1790) and his Grandson, Jean Prunier (1741-1843). They acquired vineyards around the town of St-Jean-de-Angély in the north of the cognac region, but François Prunier (1768-1843), moved to the town of Cognac. He lived in the old quarters by the Charente river in what is now the oldest house in the town. Called the Maison de la Lieutenants or Sheriffs house, it was probably where the mayor of the town would have collected the taxes on the cognac sales from the region.

Alphonse Prunier, who died in 1918, was the last descendent of the Prunier family. She called in her nephew, Jean Burnez, to help running the business and he eventually took over the reins of the firm. He then passed them to Claude Burnez and his sister. Susan Burnez, Claude’s wife, was an English lady from Somerset who inherited the control and management interest for the other family menbers. She retired in 2010 and her Stepson Stéphane now controls the firms and its management.

Prunier have been mainly negoçiants and have specialised in very traditional cognacs, holding good stocks of rare and old cognacs in their warehouse in the town. They also still own the old Maison de la Lieutenants which has become the trade mark of this very old and famous firm.

Brandyclassics stock a wide selection of vintage cognacs from some of the most famous names in Cognac, including Prunier…

 

 

 

High Summer, Time For Pineau!

Why, oh why do we in Britain have such a love of Pineau des Charentes but never seem to drink it? In a generation of tasting this rich aperitif from the Charente region, I have only come across one person who has failed to like it, saying it was too sweet. Pineau is sold in this country as both an aperitif and a dessert wine. It is made from 25% eau de vie, to which regional grape juice is added (the Charente being rather rich in fine grape varietals particularly of the red type).

Apart from the wonderful Chateau de Beaulon five year old red and white Pineau’s,  and a 1995 vintage matured in Yquem barrels, we have introduced a truly delicious rosé from Bertrand. It is a 7 year old pineau and has an aroma and taste reminiscent of rose hips – it is really magical. But do remember to drink Pineau really cold!

To attract the ladies try a Pineau Royale. Mix half a bottle of white Pineau with half a bottle of fizzy mineral water, the juice of a couple of lemons, a decent shot of cognac and lots of ice, serve with lemon slices in tall glasses. Wow!

Visitor numbers at the World’s biggest wines and spirits exhibition, Vinexpo, fall short of expectations.

Vinexpo is the biggest wines and spirits exhibition in the world. It is held in Bordeaux every other year and on alternate years is held in Hong Kong.

Although the official figures showed a 3% increase in visitor numbers, numbers of European visitors were down with the exception of visitors from the UK. Visitors from China and South East Asia, as well as visitors from Russia were up. The Chinese are generally increasing in wealth and are becoming much more aware of fine wines and spirits (and many Chinese have a cultural relationship with cognacs since they indicate wealth and prosperity). The Russians too have seen an increase in their wealth and have become much more enthusiastic about embracing fine wines and spirits.

Probably the biggest factor that has kept Europeans away is the proximity to the big German exhibition, Prowein, held this year in the beginning of March. This date seen by many Europeans as far more acceptable, since it does not interfere with the summer marketing and sales campaigns for the coming autumn. The Italians also have an exhibition in the Spring, but the Bordeaux exhibition has other difficulties – most notably, the lack of suitable accommodation in the area.