Vermouth Day – Monday 21st March
On the 21st of March, we are going to celebrate Vermouth Day. Created by Giancarlo Mancino, the date corresponds with the beginning of spring, a period of the year where everything is flourishing. ‘The first flowers bloom, the plants become increasingly green and the scents in the air are so many and so diverse that you want to trap them all inside a bottle.’
Vermouth is an aromatised fortified wine, flavoured with various botanicals (roots, barks, flowers, seeds, herbs, and spices). The modern versions of the beverage were first produced in the mid to late 18th century in Turin, Italy. While vermouth was traditionally used for medicinal purposes, it was later served as an apéritif, with fashionable cafés in Turin serving it to guests around the clock. In the late 19th century it also became popular with bartenders as a key ingredient for cocktails, such as the Martini, the Manhattan, the Rob Roy, and the Negroni.
So Vermouth Day is a way to celebrate one of the greatest cocktail ingredients of all time. There’s no Martini Cocktail without Vermouth, there’s no Negroni without Vermouth and of course, there’s no Vermuttino without Vermouth. Try our selection from Montanaro of Bianco, Rosso and Extra Dry.