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Prunier cognac

  • The Australian Connection with Prunier

    Prunier posterDuring the years after the gold rush in the 1850s, brandy became the most popular spirit in Australia. French companies were quick to seize the opportunity and in 1870 Prunier opened a branch there.   A loyal following for the brand was built by their salesman, Émigré Ambroise Lamande.  He lived in Melbourne with his pet kangaroo and it is this marsupial that is thought to have been the inspiration behind Maresté's poster and 1929 advertising film.  Reputed to be the first cinema advertisement for cognac ever made, it featured a cartoon kangaroo discovering cases of cognac washed up on a beach and gleefully stuffing her pouch with the bottles! However, the global economic depression of the time and rising tensions in Europe led to a dramatic decline in demand for cognac in Australia. In 1938 Prunier closed its Melbourne branch and within a decade or so the brand had all but disappeared.  That is, until very recently, when a customer walked into a new wine & spirits shop and enquired about Prunier cognacs. The owner had never heard of them, so he did some research.  Impressed by the brandies and the historical connection he decided to start stocking the range.  The reaction has been overwhelming, and he now sells more of Prunier's rare and very expensive vintage cognacs than any other outlet in the world.   Another good example of how superior quality and historical knowledge increases the value and pleasure derived from your cognac.