William Grant & Son’s Spirit Trends 2020 Report has identified some key trends in the drinks sector. The report says that there is “an upward shift in spending on more meaningful experiences, driving premiumisation in the spirits industry”. Nearly 90% of consumers are likely to treat themselves in the forthcoming year, supporting the upward trend of luxury brand performances across the On and Off Trade sectors. Authenticity is also key with almost half of UK consumers wanting brands to have a point of view and to stand for something. A heightened access to information and awareness of all matters related to health, has resulted in the customer looking for more transparency and simplicity regarding diet and nutrition. From this report we can see it is becoming more and more important to state exactly what is in the bottle. We have always tried to do this by ensuring that all our Hermitage Cognacs carry age statements.
After the festivities of Christmas and New Year’s Eve it is time to look to the year ahead, 2020.
We are always on the lookout for interesting cognac vintages from the top crus and the latest additions are no exception. We have many celebration, cognac vintages ending in a zero for those turning 30, 40, 50 years old etc. and we are very excited to announce we now have one for centenarians. Hermitage 1920 Grande Champagne Cognac was distilled a hundred years ago before being aged for over 70 years in oak casks. The result is spectacular.
We also have a new Hermitage 50 Year Old. Originating in Petite Champagne it is presented at 41% abv to ensure optimum balance. Big birthdays this year just got a whole lot easier!