William Grant & Son’s Spirit Trends 2020 Report has identified some key trends in the drinks sector. The report says that there is “an upward shift in spending on more meaningful experiences, driving premiumisation in the spirits industry”. Nearly 90% of consumers are likely to treat themselves in the forthcoming year, supporting the upward trend of luxury brand performances across the On and Off Trade sectors. Authenticity is also key with almost half of UK consumers wanting brands to have a point of view and to stand for something. A heightened access to information and awareness of all matters related to health, has resulted in the customer looking for more transparency and simplicity regarding diet and nutrition. From this report we can see it is becoming more and more important to state exactly what is in the bottle. We have always tried to do this by ensuring that all our Hermitage Cognacs carry age statements.
Not only have we had a record year with the introduction of new Hermitage Cognac vintages, the range has also been awarded an unprecedented number of GOLD Medals. The latest, received from the Luxury Spirits Masters 2019, are for:
Hermitage 1923 Grande Champagne Cognac. A particularly fine example of a 1920s cognac that has taken many decades to reach perfection.
"This has a gorgeous flavour, somewhere between a sultana and a sun-dried apricot with the spirit framing the layers with impeccable integration." Olly Smith, Wines & Spirits Expert
Hermitage 1995 Grande Champagne Cognac. This wonderful cognac comes from the same distillery as our award-winning 1999 vintage but has aged for a longer period, enabling a greater complexity of flavours. It is a rich and beautifully finished cognac, fit for a king.