It seems that we haven’t got enough variations on the theme of cognac as Courvoisier are extending their range of cask finished cognac drinks. Of course, any cognac which is produced outside the rules established over the last hundred or so years, cannot be called cognac. However, consumers have come to recognise the big brand labels and happily buy what they believe to be cognac, when it has actually been finished in a cask that has held a different alcoholic beverage. Courvoisier, in their plight to obscure the taste of their cognac, have recently added a bourbon cask finish cognac drink to their sherry cask cognac drink. One wonders how long it will be before we see port finished cognac drinks, sauterne finished cognac drinks and perhaps even a Caribbean rum finish. Do they really need to hide the flavour of their cognac so badly?
There have been some interesting new products launched this past quarter, all with interesting price tags! Here are our thoughts on 4 of them:
Courvoisier Tribute Borderies has been released in 5 demi-johns costing £51,500 each. This 60 year old cognac comes from a single estate in the lesser known Borderies cru and if presented bottled, works out at £1197 per bottle. Borderies is the smallest cru and produces some very fine cognac such as our award winning Hermitage 1914. Aged, we estimate, for 70 years this exceptional vintage can be purchased for £300 less at £895.