Whatever will they think of next?
The whisky industry is not dissimilar to the cognac industry in many ways. It has lots of small producers and age statements are very important to its target audience. However, whisky producers have always been more aware of consumer trends than cognac producers and are constantly looking for new marketing routes. But this latest idea of selling whisky in a can has to be the most unusual yet.
The most unusual presentation we have had to date is an apple in a bottle – how do they do that?