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Spirits Education for the Customer

Trade Training“I am delighted to see that more and more businesses are recognising that education and well-trained staff are the foundations to better customer service and stronger profits,” says the CEO, Wine & Spirit Education Trust (WSET).  The WSTA concur stating that “consumers are increasingly favouring more premium brands”. We have always maintained that spirits education is key to the sale of our luxury brandies.  There is a specific Trade Training page on our website and regular newsletters and Blogs ensure up to date industry news is frequently publicised. Those wishing to go one step further will be interested in the new improved Level 2 WSET Award in Spirits.  Also trying to educate the customer is the #ForwardDrinking campaign which launches next month.  It aims to target industry taboos such as ‘retros’ (when brands pay for bar listings) and ‘pay-to-play’ schemes (when brands offer monetary incentives, or otherwise, to gain a retail listing).  Maverick Drinks, who initiated the campaign, said “We don’t want people using our product because there’s a deal attached, we want them to use it because it’s a great spirit“.  Hear, hear, just what we were thinking.

The DOs and DON’Ts of Drinking Fine Cognac

Adding Water or Mixers

I wrote in my last Technical Topic about adding water to cognac, supposedly to enhance the flavour.  Of course, we discovered that when drinking fine cognac, this is not the case.  However, some people do like to add some form of mixer(s) to their brandy.  For example, sugar and cream are added to change the flavour completely.  In this instance, it is not a good idea to use an expensive cognac.  Cognac is a rich drink and usually has a complexity of different flavours.  This makes the experience of replicating an exact recipe more chance than judgement. Then there is this question of ice – but think about this. If water is difficult to mix with a spirit, a piece of solidified water is going to be even harder.

warming brandyAdding Heat

So, you ask, why don’t we warm cognac to enhance the flavour? Well, you can, but we don’t drink cognac like wine.  Big mouthfuls are a rarity as the strength of cognac is three times that of wine and a small sip quickly develops to body temperature. We have been asked on many occasions about the use of brandy warmers and before we dump this silly idea, let me just explain.  Driving the alcohol off by heating the cognac will, in most cases, totally destroy the flavour as the alcohol acts as a flavour carrier.  When a cognac has ‘gone off’, it is because the alcohol has laminated from the spirit.  This means that it sits on the surface of the cognac and escapes as soon as somebody releases the cork. Where this has happened, one never needs to ask if it has gone off!

Cognac by the fireWhen to Drink?

Much of the real appreciation of a fine cognac comes by tasting it at the time of day when one’s taste buds are at their most receptive, usually around 11am – noon. Some people prefer to taste cognac as an aperitif before a meal.  Certainly, it makes some sense to taste cognac as opposed to whisky before a meal if you are also drinking wine as one doesn’t mix grape and grain. But for me, when looking for a small digestif to finish off a nice meal, drinking fine cognac is the best way to recapture the enjoyable events of the day.

Hermitage Grande Champagne 1966 Cognac

1966 CognacLast year we sold out of the very popular Hermitage Grande Champagne 1966 Cognac.  It is now back in stock, though from a different barrel.  The quality is the same but the flavours and strength differ slightly.

Amazing, subtle aromas of pear, mangosteen and hay combine with complex flavours of almond lychee, macademia nuts and pink grapefruit.  This is an unusual but delicious cognac with charm and elegance.

The Charente Scene – Autumn 2017

Harvest in The Charente

The CharenteHarvest this year in the Charente region was particularly early.  It started on 10th September when historically, the average date is 23rd September.  According to the BNIC it is expected to be the smallest harvest since 1945 due to various weather conditions, in particular the late frost in May.  They say that the vineyards not damaged by frost can expect 110 to 120 hectolitres per hectare of wine, whereas the frozen vineyard areas will only make 40 to 50 hl/ha – normally, the average is over 100 hl/ha.  Our friends in the region tell us that even though they escaped the frost, the skins are tough and the grapes have not filled out much due to lack of sunshine.

BNIC

Better news may come from the BNIC shortly as they are looking for a new president.  The bookies favourite is Patrick Raguenaud, the president of Grand Marnier.

Cognac House Hine Changes Hands

Hine CognacThe famous cognac house of Hine has had a colourful past.  After 6 generations of family ownership, the company was sold to the Distillers Company.  Later it was bought by Möet Hennessy and then CL World Brands.  Probably not the future that British-born founder Thomas Hine had intended.  Although Bernard Hine has, since 1963, continued to be involved, the company missed the benefits family ownership brings.  Its recent sale to French family firm, EDV SAS, has therefore been welcomed with open arms.  Returning to family values with recognition of the longevity of the production process, Hine has been able to rediscover its origins.  New releases of ‘early-landed’, being developed for travel retail, and single­ estate vintage cognac demonstrate where it’s heading.  This, coupled with its fresh, youthful new packaging, H by Hine, illustrates the company’s desire to progress yet retain its core values, something many cognac houses have lost.

Hine is not the only cognac house to have changed hands recently though.  Ivory Coast footballer, Olivier Tebily, bought his first vineyards as a teenager.  Acutely aware of the fragility of his chosen profession he planned to one day produce cognac.  Buying vineyards as an outsider is a tricky business but he took his search seriously and made good friends along the way. One of them, the son of his neighbour, tragically died leaving no heir to the family estate so when the father wanted to sell his 22 acres, Olivier was the obvious choice.  Good to see an injection of fresh blood occasionally!

New 20Cl Cognac Gift Presentations

20Cl CognacWe have just extended our range of Hermitage Cognac 20Cl Gift Presentations.  They can be purchase in box sets of two on the website.  If you cannot see the combination that you require, just phone or email us. with your preference.

Many of the finest and rarest cognacs are hardly ever tasted since the prices are often beyond the reach of many cognac devotees.  This new presentation gives more cognac fans the opportunity to enjoy these wonderful old nectars.   Ideal for drinking either on ones own, or with friends.

You can choose two 20Cl bottles from the following Hermitage Vintage Cognacs:

1900                                1956                                   1967                                50 year old

1914                                 1957                                  1987                                60 year old

1917                                 1966                                   43 year old                   70 year old

Some vintages are in very limited supply so don’t miss this amazing opportunity to try some wonderfully aged cognac from years ago.

Drinking Cognac, Whisky and Water

Adding water to whiskyWe read in the papers that Swedish scientists claim to have found proof that adding water to whisky will make it tastier.  To be fair to Professor Bjorn Karlsson, who led the research, he does say that the balance will depend on the concentration and taste compounds that are characteristic of each whisky.  However, it is also claimed that, similar considerations can be used to optimise the alcohol concentrations of other spirits including gin, rum and brandy.  Drinking cognac with water is certainly a topic for discussion.

We are not scientists but we do taste thousands of cognacs and we do sometimes add water to cognac.  Adding water is about creating the optimum balance i.e. maximum flavour and minimum bite. That said, when we do add water to reduce a cognac it is done very slowly. With cognac strengths close to 40% alcohol by volume, it can take years for the added water to create an acceptable balance. Indeed, water can be detected on the palate in the early stages of dilution as water and spirit are notoriously difficult to blend together.

Aroma of cognacWhisky is of course different from cognac both in taste and chemically.  Cognac can provide thousands of different flavours as it is the result of a wine distillation rather than distillation from grain.  However, taste is not the complete sensation as aroma also provides a fuller mind perception which enhances our enjoyment of cognac.  It is believed that 50% of the perception of taste comes from the aroma.  Sometimes aroma can be blinded by the alcohol content but the addition of water can also dilute the aroma and hence the total enjoyment.  Conversely, some cognacs are enhanced by a greater alcohol content.  Good examples are our Hermitage 1975 and Hermitage 1987, each with a strength of 47% abv.

Everybody’s perception of taste can change but adding water in the glass to high quality cognacs (and I suspect whisky) to improve the flavour is a myth. Apart from the slightly oily effect created on the palate when the water is added, it also changes the alcoholic strength.  This will dilute the aroma in the glass which, of course, in turn reduces the flavour.  Pure alcohol has no smell but it enhances the flavour of the cognac.  However, if the alcohol is released by swirling the cognac (or whisky), it will sit on the surface of the liquid and blind the aroma.

Adding water in the glass unbalances your spirit as both taste and aroma are changed.  Sorry Professor, may I recommend that you start drinking your spirits, rather than testing them, to find some real pleasure in the flavour?

Our Vintage Brandies Range From 1900 – 2005

We Have Every Single Year From 1930 – 1994

Brandies from every yearWe specialise in supplying vintage brandies for special occasions.  Cognac, armagnac and calvados originate in France and we select only the very best.  The range has been expanding since we started out more than a quarter of a century ago.  It now spans over a century.

Our stocks include a vintage for every single year from 1930 to 1994 – that’s 65 years of birthdays, anniversaries and special occasions which can be marked with something truly special.  Vintage brandies were harvested in the year they were labelled and then aged, untouched in casks for many years.  Single estate, single cask and no additives – just pure brandy – the perfect way to celebrate.

Why Choose Cognac As Your Spirit?

choose cognacFor the last three centuries cognac has been almost universally recognised as the finest of all the hundreds of spirits distilled from grapes. So why should you choose cognac?  For sheer depth and intensity, fruitiness, subtlety of bouquet, warmth and complexity of flavour and length of time for which the taste lingers on the palate, cognac remains incomparable. The ability to extract so much of the essential flavour from the grape is no accident. It involves possessing the right soil and climate and choosing the right grape varieties.  Appropriate distillation methods must be used.  Then, the inherent quality must be enhanced through long storage in the right kind and size of oak cask.  And the storage conditions must be right – damp and dark.

choose cognacThere is no other spirit in the world that can compare with the sophistication, complexity and length of time it takes to produce a bottle of cognac. It’s flavours and supreme quality are the result of generations of skills handed down over the centuries.  Unlike white spirits, cognac offers an incomparable range of natural flavours derived from a fruit grown in near perfect conditions and when, after decades, it is bottled it can become a most valuable prize.  There is no other spirit that offers such complexity and interest in its many stages of production, no wonder cognac is known as The King of all Spirits.

Another Historic Cognac Vintage – 1947

We are delighted to announce the addition of yet another Hermitage Ville Ancienne cognac to our range.  This particular vintage is proving to be a rarity.  Hermitage 1947 Grande Champagne Cognac has flavours of sweet spices, ripe medlars, muscat grapes, ripe plums and cocoa. Superbly balanced, it has developed a good rancio.  We don’t expect it to be available for long!

This cognac was distilled 70 years ago in 1947.   That year, George Marshall outlined the ‘Marshall Plan’ which set out to rebuild Western Europe after the second World War. Also, the future British Queen, Princess Elizabeth II wed Lt Philip Mountbatten in Westminster Abbey, London.