For more than a year we have been discussing the potential trade opportunities in Asia. We were unfortunate last year as we had planned to enter trade through the food and wine exhibition in Singapore. Despite having set up all the display work for the show, we were scuppered at the last moment by a giant ash cloud looming overhead from Iceland and we were able to reach the show until the last day.
This year we were helped by UKTI who set up a number of key players in the field. Our aspirations were for a single distributor who was able to supply Hermitage Cognacs to Hong Kong and Macau and we were presented with four possible distributors who were already supplying that market with upmarket wines and other spirits.
The Asian market for cognacs is currently very strong, but we were surprised and highly delighted that all four of the potential distributors have agreed to buy Hermitage Pure Vintage Cognacs and supply them to their customers in the region, with two of them even working over the border into mainland China. We are optimistic that the growth of Hermitage Cognacs into the luxury Chinese markets will further our range of top cognacs to our existing customers.