To meet the ever growing demand for cognac, an additional 10,000 hectares of vineyards will be planted over the next three years, according to a BNIC Update (Bureau National Interprofessionnel du Cognac). Over 3000 hectares of vineyards will be planted each year to increase the production capacity of the winegrowing operations. The BNIC has also launched its new website, designed to give Cognac a twist. The aim of the website is to reveal cognac’s true modernity, its spirit of conquest and its dynamism by respecting a centuries-old history and roots in an authentic “terroir”. For more information take a look at www.cognac.fr . The region has also recently received a boost from the local authorities. They have agreed that Cognac will become the leading city for luxury brand economic development. Its purpose will be to encourage all luxury enterprises but specifically spirits production.