To meet the ever growing demand for cognac, an additional 10,000 hectares of vineyards will be planted over the next three years, according to a BNIC Update (Bureau National Interprofessionnel du Cognac). Over 3000 hectares of vineyards will be planted each year to increase the production capacity of the winegrowing operations. The BNIC has also launched its new website, designed to give Cognac a twist. The aim of the website is to reveal cognac’s true modernity, its spirit of conquest and its dynamism by respecting a centuries-old history and roots in an authentic “terroir”. For more information take a look at www.cognac.fr . The region has also recently received a boost from the local authorities. They have agreed that Cognac will become the leading city for luxury brand economic development. Its purpose will be to encourage all luxury enterprises but specifically spirits production.
Whilst in France recently, I found an air of wellbeing amongst the cognac producers of the Charente. Last year’s super harvest, coupled with the current demand for cognac, means that their pockets are rather fuller than is usual for the season. That said, this year the harvest could already be in trouble as the region is experiencing some very hot weather. The grapes may have to be harvested early and their sugar content may also become too high. In the town of Cognac I also found a new 5-star hotel with 2 restaurants and all the perks that go with 5-star luxury. The Chais Monnet Hotel is named after the ex-mayor of Cognac and founder of Monnet Cognac. It will no doubt be popular with many visitors, but I will continue to stay at the Chateau L’Yeuse. It is less than half the price of Chais Monnet and I enjoy the warmth and personality of its more intimate and peaceful surroundings.