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Cognac – the Tourist Destination

Tourist DestinationThe Cognac region of The Charente and Charente Maritime has always been a popular tourist destination as it enjoys a warm, hospitable climate that borders the Atlantic Ocean.  Maybe not all visitors are aware of its long, fascinating history as the producer of the King of Brandies but that is, hopefully, about to change.  The Bureau National Interprofessionnel du Cognac (BNIC), Cognac’s regulatory body, has launched a project for local producers, restauranteurs, leisure professionals, coopers and hoteliers to make the appellation more accessible when travel and tourism open up again.  By offering a wider range of visitor experiences, it hopes to promote Cognac as a unique tourist destination.  The General Director of the BNIC said “Visiting the region is a great way to meet the women and men who daily work in the vineyards, distilleries or cellars to create this wonderful product. Their expertise is part of the French cultural heritage we are proud of.”  He is hoping that this focus on tourism will attract new drinkers to the spirit, cognac, and give the opportunity to show case the improvements that have been made across the industry to increase sustainability.  High quality products, with a story, are very much on trend right now so this could be the perfect timing to launch ‘Explore Cognac’.

The Charente Scene – Winter 2020 – BNIC Update

BNIC UpdateTo meet the ever growing demand for cognac, an additional 10,000 hectares of vineyards will be planted over the next three years, according to a BNIC Update (Bureau National Interprofessionnel du Cognac).  Over 3000 hectares of vineyards will be planted each year to increase the production capacity of the winegrowing operations.  The BNIC has also launched its new website, designed to give Cognac a twist.  The aim of the website is to reveal cognac’s true modernity, its spirit of conquest and its dynamism by respecting a centuries-old history and roots in an authentic “terroir”.  For more information take a look at .  The region has also recently received a boost from the local authorities.  They have agreed that Cognac will become the leading city for luxury brand economic development.  Its purpose will be to encourage all luxury enterprises but specifically spirits production.

The Charente Scene – Spring 2019

Charente 2019Whilst in France recently, I found an air of wellbeing amongst the cognac producers of the Charente.  Last year’s super harvest, coupled with the current demand for cognac, means that their pockets are rather fuller than is usual for the season. That said, this year the harvest could already be in trouble as the region is experiencing some very hot weather. The grapes may have to be harvested early and their sugar content may also become too high.  In the town of Cognac I also found a new 5-star hotel with 2 restaurants and all the perks that go with 5-star luxury. The Chais Monnet Hotel is named after the ex-mayor of Cognac and founder of Monnet Cognac.  It will no doubt be popular with many visitors, but I will continue to stay at the Chateau L’Yeuse.   It is less than half the price of Chais Monnet and I enjoy the warmth and personality of its more intimate and peaceful surroundings.